James Bond might be British, but his brand strategies are universal. Here are 007 tips to ensure your brand is shaken, not stirred. With a bang, the 23rd James Bond film will open in U.S. theaters on November 9, and no doubt it will be a blockbuster like [...]
While most PR agencies continue to position themselves as digital specialists, I find it increasingly interesting that in most conversations with successful online brands, there is a desire for greater levels of print media coverage. Why is this? Why do switched on, online brands want print media [...]
It’s always interesting to see how a brand comes together and what contributes to its success. It can seem like companies that excel at branding effortlessly create something magical, but the truth is that they put a lot of thought into the platforms they produce.While branding encompasses [...]
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