As a student studying for a BA in Brands Management , we were taught how to be creative and come up with unique and out of the box concepts, however during my years as a brands management and IT Marketing consultant, i have hardly seen a truly unique concept that really hits its target and create [...]
Timeless Branding school of thoughts takes us back to Medevial times when there was no super fast design softwares , chrome crafters , 3D or extrude tools. Its was a time when true creativity was exceptional and not compromised, when the brass master and stencil kings reigned. One fact that is [...]
While most PR agencies continue to position themselves as digital specialists, I find it increasingly interesting that in most conversations with successful online brands, there is a desire for greater levels of print media coverage. Why is this? Why do switched on, online brands want print media [...]
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