As digital marketing experts, we leverage all mainstream digital channels to promote your destination or travel brand online. These include most social media platforms, email marketing (cold and warm lists), display advertising including re-targeting and programmatic, paid search (PPC), mobile, content marketing and lead generation.
Some of the areas in which we help our clients include:
Digital campaigns – Design and execution of specific digital campaigns as part of defined marketing objectives. These can either be in the form of a comprehensive campaign across a media mix of several channels or restricted to one or few channels. Campaigns can be tactical to increase overnight stays / promote travel as a direct outcome or strategic in nature to increase brand awareness, brand positioning or as part of other long term objectives.
Digital strategy – Reviewing and enhancing your digital strategy or creating a complete strategy from scratch.
CRM strategy – Optimising your lead generation activities, how to grow your database and how to improve responses and increase conversions from your mailing activities.
- Search Engine Optimization
Boost your brand’s visibility online.
- Pay Per Click /Google Adwords
Target your customers via relevant text, display or video advertising.
- Email Campaigns
66% of consumers have made a purchase online as a result of an email marketing message.
- Social Media
Social Media management and monitoring
- Targeted Video Distribution
Video production and social media distribution