14 archives posted by "Nativity Concepts, SA"

As a student studying for a BA in Brands Management , we were taught how to be creative and come up with unique and out of the box concepts, however during my years as a brands management and IT Marketing consultant, i have hardly seen a truly unique concept that really hits its target and create [...]

  James Bond might be British, but his brand strategies are universal. Here are 007 tips to ensure your brand is shaken, not stirred. With a bang, the 23rd James Bond film will open in U.S. theaters on November 9, and no doubt it will be a blockbuster like all the films from this franchise. [...]

While most PR agencies continue to position themselves as digital specialists, I find it increasingly interesting that in most conversations with successful online brands, there is a desire for greater levels of print media coverage. Why is this? Why do switched on, online brands want print media [...]

It’s always interesting to see how a brand comes together and what contributes to its success. It can seem like companies that excel at branding effortlessly create something magical, but the truth is that they put a lot of thought into the platforms they produce.While branding encompasses [...]