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It was something very uncommon, if not highly impossible for any client to agree to pay a marketing/Branding company an agreed fee on a contractual period of time. Graphics was not considered one of the strongest elements of business success by many business men and women back then. Graphics was [...]
What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory. For example, the McDonalds [...]
James Bond might be British, but his brand strategies are universal. Here are 007 tips to ensure your brand is shaken, not stirred. With a bang, the 23rd James Bond film will open in U.S. theaters on November 9, and no doubt it will be a blockbuster like all the films from this franchise. [...]
A Quick Tale – At the break of dawn, the streets were parked with millions of people rushing to their various destinations. It was a very usual sight everyday but today was different, as i noticed an old-timer dressed in modern style in the crowd. I couldn’t get enough of him as there [...]
It’s always interesting to see how a brand comes together and what contributes to its success. It can seem like companies that excel at branding effortlessly create something magical, but the truth is that they put a lot of thought into the platforms they produce.While branding encompasses [...]
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